Get Free Ebook Swoosh: Unauthorized Story of Nike and the Men Who Played There, The, by J. B. Strasser Laurie Becklund
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Swoosh: Unauthorized Story of Nike and the Men Who Played There, The, by J. B. Strasser Laurie Becklund
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Review
"A lively and an engrossing account...as told from the perspective of the men who fought to push Nike from nowhere to the front ranks of its industry."-- "New York Times Book Review"
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About the Author
J.B. (Julie) Strasser was Nike's first advertising manager. In 1982, she married Rob Strasser, one of the men who helped build the company and who Phil Knight's close crony until he resigned in 1987. Laurie Becklund (Julie's sister) has worked as a sportswriter, columnist and reporter. For the past thirteen years she has been a staff writer at the Los Angeles Times.
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Product details
Paperback: 556 pages
Publisher: HarperBusiness; Reprint edition (April 28, 1993)
Language: English
ISBN-10: 0887306225
ISBN-13: 978-0887306228
Product Dimensions:
5.3 x 1.3 x 8 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
23 customer reviews
Amazon Best Sellers Rank:
#714,869 in Books (See Top 100 in Books)
Enjoyed reading this as it takes you from the inception of the company through early 1991. The chaos within the company very possibly lead to some unnecessary problems but that might also have just been the magic that allowed this enterprise to survive what anyone would consider formidable odds. As an entrepreneur myself I enjoy these types of books primarily to see how these companies manage to get through the initial phases. So many people jump off because they are going to get into "something better" and it should serve as a lesson that a little hard work and sacrifice for the right project leads to much better results than job hopping. Without the loyalty of key people in these endeavors they would never make it. Knight himself is the key in the initial phases of the book but you also get the impression that as the company developed he laid a lot of responsibility on these key people and might be rightly accused of lacking in the same sort of loyalty in return. Worth the read anyway.
This a must read book to understand what Philip Knight, Bill Bowerman and others started as BRS that morphed and grew to become Nike.One consistent theme, is Phil Knight's lack of communication, which served as a "set-up" for many around him and served his ego by playing the Lone Ranger riding back into town and "saving" the day.The founding member were able to laugh at themselves, and plot their growth for the future.Many of the principles that BRS started are still being applied today, and Nike has figured out how to sell "cool" and they aren't afraid to push the envelope and strut all the way to the bank.
I graduated from Oregon in 1966 and spent my time in the Knight Library and quite unaware of the magic that was being created in Hayward Field. Then the Pre story,his death in 1975, and reading about the track program at Oregon from San Francisco, made me realize what I had missed at Oregon. Ron Bellamy, Eugene Register Guard, told me to read SWOOSH and I am reliving my Oregon years through his brilliant recommendation.SWOOSH is a great primer for students who want to be in sports management, marketing and sales and who can take their energy and youth to create a company like NIKE.What a great read! The history of Phil Knight and the incredible men and women he brought into his company to make NIKE the firm which it is today."Deja Oregon" is what I feel through SWOOSH,and I look at the tremendous Oregon Track and Field Program of today at The University of Oregon, and I can hear the voice of Bill Bowerman as track men and women SWOOSH through Hayward Field. Go Ducks!
Great Book
Thank you
Great copy and service.
excellent
alot thicker then what i was expecting but a good read. would of loved some pictures for some visual effect but good story overall
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