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Product details
File Size: 3952 KB
Print Length: 260 pages
Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
Publisher: Routledge; 1 edition (October 31, 2013)
Publication Date: October 31, 2013
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00GDCARKM
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Amazon Best Sellers Rank:
#1,018,553 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Very interesting and useful for studies and professionally
I do several segmentaitons for various clients each year. One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.
I am new in my Integrated Marketing Position, and while I have an MBA it has been at least 7 years since I got it and had anything to do with marketing. So this book was a perfect refresher course and a perfect "catch up with the new thoughts and trends". It is a quick and easy read, with lots of reality to back up its statements. Even though it is a simple read it is thought provoking along with providing action items, which is always a good combination, make me think, but also give me a way to act on that thought.
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